Top North American Downstream Traffic Sources, May 2013 [CHART]
Netflix isn’t the only video service eating up North American bandwidth, although it is the largest, according to Sandvine’s “Global Internet Phenomena Report 1H 2013.” The report reveals that Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, a slight dip from H1 2012, with YouTube next at 17.1%, up from 13.8% in the researchers’ H1 2012 study. When it comes to mobile traffic, the opposite trends are true: YouTube leads with 27.3% share of peak traffic, but is down from 31%, while Netflix is far back at 4%, but up from 2.2% the prior year.
Early last year, a report found YouTube accounting for 24% of global mobile broadband traffic in the second half of 2011. Read the rest at MarketingCharts.