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Archive for May 22, 2013

Top North American Downstream Traffic Sources, May 2013 [CHART]

By David Erickson | May 22, 2013

Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, a slight dip from H1 2012, with YouTube next at 17.1%.

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UK Customer Service & Loyalty, May 2013 [TABLE]

By David Erickson | May 22, 2013

56% of UK consumers say they would never use a company again if faced with a negative customer service experience.

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Americans & On Demand Entertainment, May 2013 [TABLE]

By David Erickson | May 22, 2013

Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.

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Ad Click-Through Rate By Format, 2012 [CHART]

By David Erickson | May 22, 2013

In-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads.

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Digital Channels By Ability To Drive Store Traffic & Sales, May 2013 [CHART]

By David Erickson | May 22, 2013

Nearly all retailers see their e-commerce sites as having a lot (58%) or some (38%) value in driving traffic to stores.

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Senior Execs Attitudes Toward Social Media, May 2013 [TABLE]

By David Erickson | May 22, 2013

51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company’s reputation.

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Global Pricing Intelligence Adoption, April 2013 [CHART]

By David Erickson | May 22, 2013

Just 13% of retailers around the world have fully deployed any pricing intelligence solutions.

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Daily Holiday Price Changing By Select US Retailers, 2011 & 2012 [CHART]

By David Erickson | May 22, 2013

Major retailers made more daily price changes in the 2012 Thanksgiving season than in 2011.

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Strategic Pricing Challenges, 2012 & 2013 [CHART]

By David Erickson | May 22, 2013

Online retailers looking to gain margin advantage are increasingly using dynamic pricing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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