May 22, 2013 - e-Strategy Trends

Netflix accounts for 32.3% share of North American peak downstream fixed access traffic, a slight dip from H1 2012, with YouTube next at 17.1%.

56% of UK consumers say they would never use a company again if faced with a negative customer service experience.

Americans aged 18-34 are more likely than their older counterparts to prefer a range of entertainment types on-demand.

In-stream video ads achieved an average click-through rate (CTR) of 0.62% last year, far outpacing mobile (0.15%), rich media (0.14%) and standard banner (0.1%) ads.

Nearly all retailers see their e-commerce sites as having a lot (58%) or some (38%) value in driving traffic to stores.

51% of respondents feel that advertising in social media is more intrusive than advertising in a magazine or newspaper, while only one-third believe that a social media presence enhances a company’s reputation.