Use Of Audience Targeting In Display Advertising, April 2013 [CHART]

Chart - Use Of Audience Targeting In Display Advertising

Nearly all agencies, ad platforms and advertisers are now using audience targeting to serve digital display ads. More than nine out of 10 agencies and ad platforms said they used targeting, according to data platform eXelate’s research from April 2013, and more than eight out of 10 advertisers said the same.

But how they go about that audience targeting—and what data they use to determine their audience—is a varied proposition. Read the rest at eMarketer.