In conjunction with a new monthly e-commerce tracking initiative, Shopzilla has released research from a survey of online shoppers conducted immediately after their purchases from the Bizrate Insights Network of more than 5,200 e-commerce retailers in the US and Canada. The data shows that buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%). Beyond those top 2 points of inspiration, store emails (11%) emerged as a key source, cited by more respondents than magazines (8%), ads (6%), blogs and other web content sites (4%).
Interestingly, Pinterest was the source of inspiration for less than 1% of the online buyers surveyed. That’s despite separate research from Bizrate Insights indicating that among online shoppers who use Pinterest, 70% said they do so to get inspiration on what to buy. That may indicate that while Pinterest users are there for shopping inspiration, these consumers represent only a small subset of the online buying population. Read the rest at MarketingCharts.