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Archive for May 21, 2013

Concentration Of Twitter Activity, May 2013 [CHART]

By David Erickson | May 21, 2013

The top 1% of Twitter users accounted for 20% of all tweets.

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Affluents' Shopping Habits, May 2013 [TABLE]

By David Erickson | May 21, 2013

Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online.

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Most Common Social Media Ad Targeting Methods, May 2013 [CHART]

By David Erickson | May 21, 2013

Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.

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Sources That Inspire Online Purchases, May 2013 [CHART]

By David Erickson | May 21, 2013

Buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%).

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Retailers' Views Of The Future, May 2013 [CHART]

By David Erickson | May 21, 2013

In general, retailers feel that future retail growth will come primarily from digital channels, not stores, with 40% agreeing with that sentiment, versus 29% disagreeing.

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Use Of Third-Party Data In Online Ad Campaigns, April 2013 [CHART]

By David Erickson | May 21, 2013

More than half of agencies surveyed used third-party data in their digital advertising efforts, and 39% of advertisers and ad platforms each said the same.

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Preferred Audience-Targeting Data Sources For Advertising, April 2013 [CHART]

By David Erickson | May 21, 2013

Where third-party data really came in handy was in targeting digital display ads.

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Use Of Audience Targeting In Display Advertising, April 2013 [CHART]

By David Erickson | May 21, 2013

More than nine out of 10 agencies and ad platforms said they used targeting.

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Consumers Who Find Native Advertising Misleading, October 2012 [CHART]

By David Erickson | May 21, 2013

In October 2012, a high percentage of US internet users found ads that appeared as content misleading.

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Effectiveness Of Native Video Ads, December 2012 [CHART]

By David Erickson | May 21, 2013

A survey of US media agency executives in late 2012 and found that nearly 50% considered native video ads to be more effective than conventional ads at hitting key performance indicators

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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