May 21, 2013 - e-Strategy Trends

The top 1% of Twitter users accounted for 20% of all tweets.

Wealthy consumers are as likely to make purchases in-store as online, and few have embraced showrooming, loosely defined as the practice of checking out a product in-store before buying online.

Just 35% of advertisers target many small, specific audiences when buying ads or paying to promote content on social media properties.

Buyers were most likely to have first seen their most recent online purchase while surfing around online (29%) or when looking to find something specific (25%).

In general, retailers feel that future retail growth will come primarily from digital channels, not stores, with 40% agreeing with that sentiment, versus 29% disagreeing.

More than half of agencies surveyed used third-party data in their digital advertising efforts, and 39% of advertisers and ad platforms each said the same.

Where third-party data really came in handy was in targeting digital display ads.

More than nine out of 10 agencies and ad platforms said they used targeting.

In October 2012, a high percentage of US internet users found ads that appeared as content misleading.

A survey of US media agency executives in late 2012 and found that nearly 50% considered native video ads to be more effective than conventional ads at hitting key performance indicators

Archive for May 21, 2013

Affluents' Shopping Habits, May 2013 [TABLE]

Retailers' Views Of The Future, May 2013 [CHART]

Use Of Third-Party Data In Online Ad Campaigns, April 2013 [CHART]

Preferred Audience-Targeting Data Sources For Advertising, April 2013 [CHART]

Use Of Audience Targeting In Display Advertising, April 2013 [CHART]

Effectiveness Of Native Video Ads, December 2012 [CHART]