US Mobile Media Ad Spending By Format, 2010-2015 [TABLE]

By David Erickson | May 20, 2013

Breaking down how companies are apportioning their mobile advertising dollars, the mobile web will see the greatest share of money spent, as brands work to mobile-optimize their sites. In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment. Read the rest at eMarketer.

Posted in Advertising, Email Marketing, Mobile Advertising, Mobile Behavior, Mobile Marketing, Web Development and tagged Mobile Apps, Mobile Email, Mobile Websites, Text Messaging