Smart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]
79% of smart phone owners qualify as “smart phone shoppers,” says Google in new study results, using their devices to assist with shopping at least once a month. 84% of these smart phone shoppers use their devices to help them while they’re in a store, equating to about 2 in 3 smart phone owners overall using their devices in-store. The most common way these consumers go about their research is through search, per the study, with store and brand websites less popular. That pattern also applies when smart phone owners compare prices, discover promotional offers, and find out where products are sold.
Specifically, when researching products in-store, a leading 82% of smart phone shoppers turn to a search engine, while 62% use store websites and 50% brand websites. Search engines are used by close to three-quarters of respondents when making price comparisons and finding where products are sold, and by 63% when looking for promotional offers. Read the rest at MarketingCharts.