Chart - Percent Of Viewing Time Spent Using Tablets By Generation

Some tablet owners are spending a significant amount of time watching video on their devices, details GfK in a new data release. According to the study, among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices. Millennial tablet owners are far more engaged with video on their devices than other generations: Gen Xers (born 1965-1976) spend 16% of their video viewing time with them; Baby Boomers (born 1946-1964) spend 11%; and pre-Boomers (born before 1946) spend 6%. Read the rest at MarketingCharts.