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Archive for May 20, 2013

Percent Of Viewing Time Spent Using Tablets By Generation, May 2013 [CHART]

By David Erickson | May 20, 2013

Among tablet owners, Millennials (born 1977-1994) spend on average 23% of their total video viewing time (time spent watching video on any device, including TV, in a 7-day period) with their devices.

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Instagram Adoption By Brands, May 1 – February 1, 2013 [CHART]

By David Erickson | May 20, 2013

The number of Interbrand 100 brands with an Instagram account has grown to 67 as of May 1st.

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Smart Phone Shoppers' In-Store Product Research Resources, May 2013 [CHART]

By David Erickson | May 20, 2013

79% of smart phone owners qualify as smart phone shoppers.

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Mom's Engagement Prompts, May 2013 [TABLE]

By David Erickson | May 20, 2013

81% of mothers will engage more with a brand if they are offered a reward.

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eCommerce Spending, Q1 2007 – Q1 2013 [CHART]

By David Erickson | May 20, 2013

US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion.

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Carnival Cruise's Spotify Campaign Metrics, November 2012 [TABLE]

By David Erickson | May 20, 2013

From mid-October 2012 through the end of November, Carnival launched a custom music playlist called Carnival Cruise Tunes.

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US Mobile Media Ad Spending By Format, 2010-2015 [TABLE]

By David Erickson | May 20, 2013

In 2013, the MMA predicts companies will invest $3.16 billion in the mobile web, translating to about two-thirds of spending. By 2015, that share will drop down to 58%, as mobile apps get significantly more investment.

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Effect Of Mobile & Tablet Advertising On Branding, 2013 [CHART]

By David Erickson | May 20, 2013

In 2013, mobile and tablet advertising got strong results across brand health metrics, raising ad awareness, purchase intent and brand favorability.

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US Mobile Marketing Spending By Type, 2010-2015 [TABLE]

By David Erickson | May 20, 2013

This year spending on mobile marketing will reach $10.46 billion. By 2015, spending on the channel will approach $20 billion.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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