How Generations Value Face-To-Face Communication, May 2013 [CHART]
Perhaps the exhibitions industry shouldn’t be too worried about younger, digitally-obsessed generations shunning face-to-face contact. According to a new study from the Center for Exhibition Industry Research (CEIR), 61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago. That’s the highest percentage of any generation, with older Millennials and young Gen Xers (aged 28-39; 53%) the next-most confident about the growing value of face-to-face interaction in this setting.
Millennials are less convinced about the growing value of face-to-face interaction when it comes to sales calls, but again demonstrate more conviction than their older counterparts. 38% of 18-27-year-old respondents said these interactions have become more valuable over the past 2 years, compared to 35% of older Millennials and older Gen Xers (40-49), 31% of Boomers (50-64) and 30% of Traditionalists (65+). Read the rest at MarketingCharts.