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Archive for May 17, 2013

Top Creepy & Weird Uses Of Loyalty Program Information, May 2013 [CHART]

By David Erickson | May 17, 2013

Consumers find some uses of personal information for loyalty programs to be cool & exciting but others exceed privacy boundaries and are simply creepy and weird.

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American Mobile Marketing Spending, 2010-2015 [CHART]

By David Erickson | May 17, 2013

The mobile marketing ecosystem is demonstrating rapid growth, with $6.7 billion spent by client-side marketers and retailers in 2012.

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How Generations Value Face-To-Face Communication, May 2013 [CHART]

By David Erickson | May 17, 2013

61% of Millennials aged 18-27 believe that exhibits at exhibitions, conventions and annual meetings are more valuable today than they were 2 years ago.

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Content Management Systems' Underperformance, May 2013 [CHART]

By David Erickson | May 17, 2013

Few companies believe that their content management system (CMS) facilitates a brand-enhancing digital presence.

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Top Features Implemented On American Small Business Mobile Websites, March 2013 [CHART]

By David Erickson | May 17, 2013

Of the 1/3 of small businesses that had optimized their websites for mobile, 70% had made the effort to also ensure their sites worked well with social media.

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Top Ways Small Businesses Use Mobile, March 2013 [CHART]

By David Erickson | May 17, 2013

More than seven in 10 small businesses had used mobile technology for social media and email marketing.

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Interactive Online Video Advertising Effect On Branding, Q2 2012 [CHART]

By David Erickson | May 17, 2013

A Q2 2012 study from Millward Brown, Dynamic Logic and YuMe found that in most cases, interactive ads delivered greater brand metric results.

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US Online Video Advertising CPM, 2010-2017 [TABLE]

By David Erickson | May 17, 2013

CPM for midtier sites and placements in 2013 will be approximately $25 and reach nearly $33 for premium destinations.

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US Online Video Ad Spending, 2011-2017 [CHART]

By David Erickson | May 17, 2013

US digital video ad spending will nearly double in only four years, climbing from $4.14 billion this year to $8.04 billion in 2016.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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