Reasons For Mobile Shopping Cart Abandonment, May 2013 [CHART]

Chart - Reasons For Mobile Shopping Cart Abandonment

Roughly 7 in 10 smartphone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce, according to a new study commissioned by Jumio and conducted by Harris Interactive. However, two-thirds of this group report having abandoned a purchase due to a problem with the checkout experience. Most commonly, these respondents said they didn’t feel comfortable entering their credit card information (51%), while many also blamed a checkout process that took too long (47%) or that was too difficult on their device (41%).

A study in late 2011 similarly found security concerns and usability to be top deterrents to mobile shopping. Read the rest at MarketingCharts.