The average consumer is a member in more than 7 loyalty programs, and many have room for more, details Maritz Loyalty Marketing in a new report. While respondents reported being active in slightly less than two-thirds of their programs, their responses tended to show that the programs do have an influence on their behavior. That is, roughly 6 in 10 agreed that they modify when and where they buy in order to maximize their benefits, and close to half agreed that they modify what brands they buy to maximize their benefits.
The researchers note that consumers view loyalty programs as a way to connect with a brand, with 70% of members agreeing that the programs are a part of their relationship with the company. What’s more, 80% agree that the programs are definitely worth the effort of participating. Read the rest at MarketingCharts.