B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising, finds FOLIO: magazine in its latest annual B2B CEO survey. Print advertising was the dominant source of revenue for the larger publishers last year, at 48% share, which actually represents a small increase from 47% in 2011. E-media (20% from 17%) and events (17% from 14%) are the only other sources contributing double-digit share of revenues.
The data in this year’s survey includes share of revenues from marketing services, which stood at 6% for larger publishers, and excludes “custom publishing,” which contributed 5% last year. Read the rest at MarketingCharts.