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Archive for May 16, 2013

Reasons For Mobile Shopping Cart Abandonment, May 2013 [CHART]

By David Erickson | May 16, 2013

Roughly 7 in 10 smart phone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce.

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Top 10 Advertisers On Hispanic Websites, Q1 2013 [TABLE]

By David Erickson | May 16, 2013

Procter & Gamble (P&G) and Toyota were by far the leading advertisers on Hispanic websites, neck and neck with 6.78% and 6.74% share of ad occurrences, respectively.

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Consumer Attitudes Toward Loyalty Programs, May 2013 [TABLE]

By David Erickson | May 16, 2013

The average consumer is a member in more than 7 loyalty programs, and many have room for more.

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Millennials Financial Difficulties, Q1 2013 [CHART]

By David Erickson | May 16, 2013

The Shopper Sentiment Index, which measures the economy’s impact on consumers and how they approach grocery shopping, remained at approximately 85 among Millennials in Q1, a level it has stood at or around for a year.

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B2B Publishers Revenue Sources In 2012 [CHART]

By David Erickson | May 16, 2013

B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising.

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Average Monthly mCommerce Spending Among IYP Mobile App Users, December 2012 [CHART]

By David Erickson | May 16, 2013

Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.

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US Internet Yellow Pages Mobile App Users By Income, December 2012 [CHART]

By David Erickson | May 16, 2013

Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.

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Change In Facebook Users' Activities By Device, Q1 2013 [TABLE]

By David Erickson | May 16, 2013

Watching videos on Facebook saw among the biggest jumps in usage, with viewing increasing by 47% on both PC and mobile, and nearly doubling on the tablet.

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Top Social Media Sites Worldwide By Active Users, Q1 2013 [CHART]

By David Erickson | May 16, 2013

Facebook remained the No. 1 social network worldwide, with just over half of internet users logging on to the site at least once a month in Q1 2013.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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