May 16, 2013 - e-Strategy Trends

Roughly 7 in 10 smart phone and tablet owners have tried to make purchases on their device, indicating a high degree of comfort and enthusiasm with mobile commerce.

Procter & Gamble (P&G) and Toyota were by far the leading advertisers on Hispanic websites, neck and neck with 6.78% and 6.74% share of ad occurrences, respectively.

The average consumer is a member in more than 7 loyalty programs, and many have room for more.

The Shopper Sentiment Index, which measures the economy’s impact on consumers and how they approach grocery shopping, remained at approximately 85 among Millennials in Q1, a level it has stood at or around for a year.

Digital coupon users – particularly heavy users – shop more often than the average shopper, and spend more heavily when they do.

B2B publishers, especially larger publishers with more than $5M in annual revenues, continue to have difficulty diversifying their revenue sources away from print advertising.

Forty-one percent of IYP app users had made a mobile purchase in December, compared with 19% of smart phone users.

Internet Yellow Pages users were 51% more likely than smartphone users overall to have incomes above $100,000.

Watching videos on Facebook saw among the biggest jumps in usage, with viewing increasing by 47% on both PC and mobile, and nearly doubling on the tablet.