Table - US TV & Digital Video Ad Spending Growth By Type

Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital. However, it’s shortsighted to assume that this year’s triple-digit growth means mobile video is becoming the dominant video ad format. In fact, while spending growth rates point to market energy and advertiser interest, a channel’s share of the total is a more important indicator of its place in the entire ad spending universe. Read the rest at eMarketer.