US Mobile Video Ad Spending, 2012-2017 [CHART]
With US ad spending for mobile video set to quadruple from this year’s $518 million estimate to nearly $2.1 billion in 2016, there’s much at stake here. Some perspective, though: While 2016’s figure will represent more than one-quarter of all digital video ad spending, it will still be less than 10% of all mobile ad spending.
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