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Archive for May 14, 2013

Media Spend Channel Efficiency, Q1 2013 [CHART]

By David Erickson | May 14, 2013

Social performed 65% better than the industry overall in delivering such quality users, and 33% better than the next-best channel, portals.

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Reasons People Listen To AM/FM Radio, May 2013 [CHART]

By David Erickson | May 14, 2013

40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason.

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Mobile Advertising Targeting Trends, Q1 2013 [CHART]

By David Erickson | May 14, 2013

58% of national brand advertising campaigns employed geo-precise targeting (including geo-fencing and geo-behavioral targeting) in Q1.

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Average CMO Tenure, 2004-2012 [CHART]

By David Erickson | May 14, 2013

The average tenure for CMOs of leading US consumer brand companies reached 45 months in 2012, continuing a steady rise from a low of 23.2 months in 2006.

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Small Business' Mobile Technology Use, May 2013 [CHART]

By David Erickson | May 14, 2013

66% of small businesses are putting mobile technology to use in some way to market and/or operate their businesses.

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Americans' TV & Video Media Consumption By Generation, Q2 2012 [TABLE]

By David Erickson | May 14, 2013

In Q2 2012, the average US mobile subscriber spent 5 hours and 20 minutes per month watching video on a mobile phone.

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Branded Vines More Likely To Be Shared Than Branded Videos [VINE]

By David Erickson | May 14, 2013

According to a survey conducted by Unruly, branded Vines are four times more likely to be shared than branded videos and five Vine tweets are sent every second.

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US TV & Digital Video Ad Spending Growth By Type, 2012-2017 [TABLE]

By David Erickson | May 14, 2013

Growth rates for mobile video ad spending will be far greater than for any other related channel—television, online or total digital.

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US Mobile Video Ad Spending, 2012-2017 [CHART]

By David Erickson | May 14, 2013

The number of smart phone video viewers in 2014 is expected to hit nearly 87 million, or more than one-quarter of the total US population.

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Radio Listeners' Social Media Adoption By Generation, May 2013 [CHART]

By David Erickson | May 14, 2013

Compared to older generations, Gen V listeners have a strong affinity for emerging social networks such as Tumblr and Snapchat, and are less drawn to Facebook.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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