In the finance world, knowledge is currency. And financial professionals seem to understand that staying tapped into their social networks is a great way to stay on top of the latest information. A Q1 2013 survey of financial professionals conducted by Research Now and American Century Investments found that social media platforms had a penetration rate of 90% among this group.
While Facebook remained the most popular overall social network, LinkedIn’s focus on business made it the top platform for work-related issues. One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter. Read the rest at eMarketer.