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Archive for May 13, 2013

North Americans' Spending Intentions, May 2013 [CHART]

By David Erickson | May 13, 2013

North Americans plan to spend on discretionary items this year, up from 36% the previous quarter.

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US Ad Revenues, 2013-2014 [CHART]

By David Erickson | May 13, 2013

Ad spending on core media will inch forward by 0.4% this year, but that growth is a more robust 2.4% when excluding P&O revenues.

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Security Measures Not Taken By Smart Phone Owners, May 2013 [TABLE]

By David Erickson | May 13, 2013

Only 22% of smart phone users have installed an application to locate a missing phone.

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Local SEOs' Views On Social Media, May 2013 [CHART]

By David Erickson | May 13, 2013

More than 8 in 10 respondents believe that social either works well for certain business types (57%) or that it is very powerful (25%), up from 76% last year.

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Financial Pros' Top Business Uses Of Social Media, Q1 2013 [TABLE]

By David Erickson | May 13, 2013

Financial professionals also reported turning to social media most often in order to read up on commentary and expert insights on the finance world.

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Financial Pros' Use Of Social Tools For Business & Pleasure, Q1 2013 [TABLE]

By David Erickson | May 13, 2013

One-third of respondents said they used LinkedIn only for business purposes, compared with 2% of Facebook users and 3% of respondents on Twitter.

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Global Facebook User Penetration By Region & Country, 2011-2017 [TABLE]

By David Erickson | May 13, 2013

By 2017, eMarketer estimates, 616 million internet users in Asia-Pacific will use Facebook at least monthly.

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Global Facebook Users By Region & Country, 2011-2017 [TABLE]

By David Erickson | May 13, 2013

Asia-Pacific has had among the fastest growth rates for Facebook use in the past two years.

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Global Facebook User Growth By Region & Country, 2011-2017 [TABLE]

By David Erickson | May 13, 2013

Facebook’s user base is not declining in mature markets such as the US, though some users may be spending less time on Facebook and more time on Instagram—which Facebook owns.

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Global Facebook Users & Penetration, 2011-2017 [TABLE]

By David Erickson | May 13, 2013

Facebook will pass 1 billion active users worldwide in 2013 as the company sees particularly strong growth with its Asia-Pacific, Middle East and Africa, and Latin American users.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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