Ways Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]
As consumers spend more time on social networks, they see recommendations for digital videos, including TV shows available online. The IAB found that more than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web. Only word of mouth and ads were more common ways for consumers to hear about shows available online. Read the rest at eMarketer.