Social Media Sites Used For Travel Research, January 2013 [CHART]
Google’s integration of user-driven information into its search results is especially apparent in the travel space. Though much maligned stateside, Google+ has a growing worldwide footprint, and research shows the network’s rising influence during the travel planning phase.
According to TripAdvisor’s “TripBarometer,” which surveyed more than 15,000 travelers worldwide in January 2013, 40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research. Read the rest at eMarketer.