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Archive for May 10, 2013

Native vs. Banner Ads, May 2013 [CHART]

By David Erickson | May 10, 2013

A study pitting native ads against banner ads has found the former attracting more attention and generating more lift.

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Radio Listeners' Social Media Use, May 2013 [CHART]

By David Erickson | May 10, 2013

83% of radio listeners in the US have a profile on a social networking site.

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Mobile Devices & Local Content, May 2013 [TABLE]

By David Erickson | May 10, 2013

48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.

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Largest & Fastest-Growing Hispanic DMAs, 2000-2013 [TABLE]

By David Erickson | May 10, 2013

Each of the top 15 designated market areas by Hispanic population has seen at least 25% growth since 2000.

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Affluents' Source Of Financial Information On Social Media, May 2013 [CHART]

By David Erickson | May 10, 2013

87% of Mass Affluents have used social media in the past year, with about three-quarters using Facebook, half using LinkedIn, and roughly one-quarter on Twitter.

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Smart Phone Penetration, October 2011 – March 2013 [CHART]

By David Erickson | May 10, 2013

During the 3-month period ending in March, smart phone penetration reached 58% of the mobile market, up a percentage point from the prior month and almost 30% year-over-year.

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Google+ Users By Country, Q2 2012 [TABLE]

By David Erickson | May 10, 2013

More than 25% of internet users in 17 different countries accessed or posted on Google+ at least once a month that quarter.

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Most Useful Social Media Sites For Travel Planning, January 2013 [TABLE]

By David Erickson | May 10, 2013

22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.

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Social Media Sites Used For Travel Research, January 2013 [CHART]

By David Erickson | May 10, 2013

40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.

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Ways Online Video Viewers Learn About Digital TV Programming, March 2013 [TABLE]

By David Erickson | May 10, 2013

More than one-quarter of online video viewers 18 and older were informed via social sites about TV shows they could watch on the web.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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