May 10, 2013 - e-Strategy Trends

A study pitting native ads against banner ads has found the former attracting more attention and generating more lift.

83% of radio listeners in the US have a profile on a social networking site.

48% of mobile phone users accessed local content in December 2012, up from 42% a year earlier.

Each of the top 15 designated market areas by Hispanic population has seen at least 25% growth since 2000.

87% of Mass Affluents have used social media in the past year, with about three-quarters using Facebook, half using LinkedIn, and roughly one-quarter on Twitter.

During the 3-month period ending in March, smart phone penetration reached 58% of the mobile market, up a percentage point from the prior month and almost 30% year-over-year.

More than 25% of internet users in 17 different countries accessed or posted on Google+ at least once a month that quarter.

22% of respondents to TripAdvisor’s survey said they found Google+ to be the most useful social network for travel planning.

40% of respondents that had used social media sites to research and plan their last trip looked to Google+, making it the second most popular social network after Facebook for travel research.