Chart - Top Gaining Site Categories, February-March, 2013

An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million. The data, from comScore’s Media Metrix, also suggests that Americans looked to the web to solve their allergy problems as Spring beckoned, with the number of visitors to pharmacy sites jumping by 23%, to 8 million.

Other categories making the top 10 fastest-gaining list in March included retail – toys (up 19% to 16.1 million), retail – fragrances/cosmetics (up 12% to 26.6 million), and family and youth – teens (up 12% to 26.6 million). Read the rest at MarketingCharts.