Search & Website Retargeting Goals, February 2013 [CHART]
Serving ads to consumers based on actions they’ve already taken—for example, showing an internet browser an ad for a shoe he’d previously searched for—is not about building up the brand or finding new prospects. It is a direct attempt to get the consumer through the final phases of the purchase funnel. As such, it’s no surprise that the top goal of both site and search retargeting was increasing revenue. Read the rest at eMarketer.