Retargeting Tactics Used By Media Buyers, February 2013 [CHART]

By David Erickson | May 9, 2013

Chart - Retargeting Tactics Used By Media Buyers

Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX, further underscoring why this particular retargeting tactic will see more investment as it is more widely adopted. Read the rest at eMarketer.

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