Mother’s Day spending outlooks are mixed, but generally positive, according to recent reports from the NRF, IBISWorld, and Brand Keys. The NRF forecast predicts that the average consumer will spend 11% more on Mother’s Day (Sunday, May 12), for an average of $169, with total spending expected to reach $20.7 billion. Brand Key’s survey results [PDF] are similar, with celebrants planning to spend an average of $171, for a total of $18.6 billion, which would be a 5% increase from last year. IBISWorld, though, sees total spending reaching a smaller total of $17.1 billion, just 0.2% higher than last year.
Men will outspend women by 76% this year, per the NRF results, shelling out an average of $217 versus women’s $123. While the margins are slightly different, Brand Keys projects a similar result, with men anticipating spending more than $200, compared to $142 for women. Read the rest at MarketingCharts.