Chart - Mother’s Day Spending, 2007-2013

Mother’s Day spending outlooks are mixed, but generally positive, according to recent reports from the NRF, IBISWorld, and Brand Keys. The NRF forecast predicts that the average consumer will spend 11% more on Mother’s Day (Sunday, May 12), for an average of $169, with total spending expected to reach $20.7 billion. Brand Key’s survey results [PDF] are similar, with celebrants planning to spend an average of $171, for a total of $18.6 billion, which would be a 5% increase from last year. IBISWorld, though, sees total spending reaching a smaller total of $17.1 billion, just 0.2% higher than last year.

Men will outspend women by 76% this year, per the NRF results, shelling out an average of $217 versus women’s $123. While the margins are slightly different, Brand Keys projects a similar result, with men anticipating spending more than $200, compared to $142 for women. Read the rest at MarketingCharts.