Netflix is by far the most popular application used on connected TVs, according to new figures from The NPD Group. 40% of connected TVs (either through the TV or through another device) are streaming content from Netflix, compared to just 17% used to watch video on YouTube, and 11% to watch Hulu or Hulu Plus. The research also indicates that among home entertainment devices, internet capable TVs are least likely to be connected and used for online features.
Overall, 47% of home entertainment devices (internet-capable TVs, Blu-ray Disc Players, video game consoles, and streaming media devices) are connected and used for those capabilities. Rankings them by use of online capabilities, the researchers show that streaming media players are most likely to be connected and used, followed by video game consoles, Blu-ray Disc Players, and connected TVs. Read the rest at MarketingCharts.