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Most Effective Factors For Increasing Conversions, May 2013 [CHART]

By David Erickson | May 9, 2013

Chart - Most Effective Factors For Increasing Conversions

Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing (e.g. social sharing icons on pages) as being very effective, according to survey results from Adobe. Social sharing and third-party credibility indicators (such as security seals) were seen as the most effective ways to boost conversion rates, with 37% indicating that the latter are very effective.

Social sharing functionality, with 83% of respondents indicating this to be at least somewhat effective, beats out a number of other elements, such as navigation, page copy, offers or promotions, and photos or images.

Drilling further down into different social media tactics, the study shows that more than one-third of respondents believe that social sharing, live chat or instant messaging (37%), user-created collections for sharing and purchase (37%), and user-generated content (36%) are very effective on their sites in terms of increasing conversion rates. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Online Behavior, Photo Marketing, Social Media Marketing, Social Sharing, Visual Communications, Web Development, Website Design, Website Marketing and tagged Conversions

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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