Consumers' Pre- & Post-Real Time Marketing Behavior, February 2012 [CHART]

Chart - Consumers' Pre- & Post-Real Time Marketing Behavior

In a February 2012 survey by GolinHarris, consumers expressed more positive feelings about brands after they were exposed to real-time marketing than before the exposure. Nearly half said they would feel more positive, while 46% would be more interested in the brand. Likelihood to recommend, to consider making a purchase, and to try or buy all were also significantly higher after exposure to real-time marketing. Read the rest at eMarketing.