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Archive for May 9, 2013

Most Effective Factors For Increasing Conversions, May 2013 [CHART]

By David Erickson | May 9, 2013

Asked to rate a range of elements of the digital experience for their effectiveness in increasing conversion rates, a leading 39% of digital marketers from around the world pointed to social sharing.

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Change In Family Wealth By Race & Ethnicity, 2007-2010 [CHART]

By David Erickson | May 9, 2013

The Great Recession widened the wealth gap between whites and minorities in the US.

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Mother’s Day Spending, 2007-2013 [CHART]

By David Erickson | May 9, 2013

The average consumer will spend 11% more on Mother’s Day (Sunday, May 12), for an average of $169, with total spending expected to reach $20.7 billion.

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Top Gaining Site Categories, February-March 2013 [CHART]

By David Erickson | May 9, 2013

An analysis of web traffic trends in March shows that lifestyle sites saw an uptick in traffic, with unique visitors to gay and lesbian sites up 40% month-over-month to 11 million, and visitors to religion and spirituality sites increasing by 11%, to 37.5 million.

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Most Popular Connected TV Apps, May 2013 [CHART]

By David Erickson | May 9, 2013

40% of connected TVs are streaming content from Netflix, compared to just 17% used to watch video on YouTube, and 11% to watch Hulu or Hulu Plus.

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Search & Website Retargeting Goals, February 2013 [CHART]

By David Erickson | May 9, 2013

Increasing on-site engagement was also a search retargeting goal for over two-thirds of media buyers and a site retargeting goal for over one-third.

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Retargeting Tactics Used By Media Buyers, February 2013 [CHART]

By David Erickson | May 9, 2013

Site and search retargeting were tactics already in use by nearly all media buyers surveyed, whereas a significantly smaller 40% had started using FBX.

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Changes In Retargeting Budgets By Tactic, February 2013 [CHART]

By David Erickson | May 9, 2013

The greatest percentage of media buyers (60%) expected to up their FBX investment.

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Consumers' Pre- & Post-Real Time Marketing Behavior, February 2012 [CHART]

By David Erickson | May 9, 2013

Nearly half of consumers said they would feel more positive after exposure to real-time marketing, while 46% would be more interested in the brand.

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Daily Time Media Consumption By Media, 2010-2012 [TABLE]

By David Erickson | May 9, 2013

The average daily time spent online reached 3 hours, 7 minutes last year, up from just less than 3 hours in 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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