American New Vehicle Buyer Behavior On Auto-Makers' Websites, August 2012 [TABLE]
An August 2012 study by Google, Compete, R.L. Polk and TNS Global looked at the activities consumers conducted on auto manufacturer websites, comparing the behavior of buyers who were focused on a single brand with those who were considering four or more brands. It showed that multiple-brand consumers were twice as likely to read consumer reviews on those sites. Read the rest at eMarketer.