May 8, 2013 - e-Strategy Trends

53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year.

Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.

1 in 5 or more American adults watch a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis.

The number of mobile monthly active Facebook users grew by more than 10% quarter-over-quarter, to reach more than three-quarters of total monthly active users worldwide.

50% of tablet owners played a video game on their device in the past 30 days.

42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.

Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.

Multiple-brand consumers were twice as likely to read consumer reviews on those sites.

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.

Archive for May 8, 2013

Share Of Marketing Budgets For Search Engine Optimization, May 2013 [CHART]

Demographics Of Online Video Viewers By Video Type, May 2013 [TABLE]

Most Popular Gaming Devices Of Tablet Owners, May 2013 [CHART]

Customer Loyalty To Restaurants, May 2013 [CHART]

American New Vehicle Buyer Behavior On Auto-Makers' Websites, August 2012 [TABLE]

Average US Search CPC By Device, Q1 2013 [TABLE]