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Archive for May 8, 2013

Share Of Marketing Budgets For Search Engine Optimization, May 2013 [CHART]

By David Erickson | May 8, 2013

53% of the digital marketers surveyed from around the world said they devote less than 5% of their total marketing budget to optimization activities (including agency fees, professional services, and technology), up from 48% last year.

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Brand Engagement On Pinterest, March 15 – April 15, 2013 [CHART]

By David Erickson | May 8, 2013

Fashion and retail-related images are most likely to be pinned by the community, with brands pinning only 18% of content.

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Demographics Of Online Video Viewers By Video Type, May 2013 [TABLE]

By David Erickson | May 8, 2013

1 in 5 or more American adults watch a TV show online (23%), user-generated content (UGC – 31%), or originally produced online video (OPOV – 19%) on at least a monthly basis.

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Facebook's Mobile Monthly Active Users, Q4 2010-Q1 2013 [CHART]

By David Erickson | May 8, 2013

The number of mobile monthly active Facebook users grew by more than 10% quarter-over-quarter, to reach more than three-quarters of total monthly active users worldwide.

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Most Popular Gaming Devices Of Tablet Owners, May 2013 [CHART]

By David Erickson | May 8, 2013

50% of tablet owners played a video game on their device in the past 30 days.

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Customer Loyalty To Restaurants, May 2013 [CHART]

By David Erickson | May 8, 2013

42% of consumers are loyal to their favorite restaurants and will go to them regardless of whether or not they have a promotion.

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Social Tools New Vehicle Buyers Use For Research, September 2012 [TABLE]

By David Erickson | May 8, 2013

Fully 61% of new vehicle buyers in so-called mature markets, including the US, said they had used some form of social channel.

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American New Vehicle Buyer Behavior On Auto-Makers' Websites, August 2012 [TABLE]

By David Erickson | May 8, 2013

Multiple-brand consumers were twice as likely to read consumer reviews on those sites.

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Industries & Products For Which People Have Written Post-Purchase Online Reviews, October 2012 [TABLE]

By David Erickson | May 8, 2013

Among social network users who took a post-purchase action online, 22% reported posting a review or other comment after an automobile purchase.

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Average US Search CPC By Device, Q1 2013 [TABLE]

By David Erickson | May 8, 2013

The computer still garnered the highest CPC rates in the US, at 56 cents in Q1 2013, while the phone was a comparatively inexpensive 30 cents per click.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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