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Archive for May 7, 2013

Global Search Ad Spending Growth, Q2 2012-Q1 2013 [CHART]

By David Erickson | May 7, 2013

Global paid search ad spending continues to rise, with year-over-year growth in Q1 2013 reaching 15%.

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Why People Stream Online Video By Content Type, May 2013 [TABLE]

By David Erickson | May 7, 2013

Among monthly users, network TV shows online have the same “wantedness” score as sports on regular TV, and also rivals regular primetime TV, meaning that these viewers attach a similar importance to online and regular TV content.

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Facebook Brand Response Rates, Q2 2012-Q1 2013 [CHART]

By David Erickson | May 7, 2013

Brands responded to 60% of questions posed to them on Facebook during Q1, up from 55% the previous quarter, and almost double the 30% from Q2 2012.

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CMOs' Top Marketing Performance Barriers, May 2013 [CHART]

By David Erickson | May 7, 2013

CMOs most often say that inefficient business practices are to blame.

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Mobile Path To Purchase, May 2013 [TABLE]

By David Erickson | May 7, 2013

46% of mobile users use their device exclusively as their primary tool aiding their local purchase decisions, with the remainder leveraging other media sources such as the PC.

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Travel Industry’s Marketing Influence By Demographic, May 2013 [CHART]

By David Erickson | May 7, 2013

Roughly 8 in 10 Americans pay attention to travel marketing and advertising.

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Global Share of Mobile Real-Time Bidding Ad Views By OS, Q1 2013 [CHART]

By David Erickson | May 7, 2013

In-app advertising accounted for the bulk of mobile RTB ads, at 93% of ads viewed. Browsers accounted for the remaining 7%.

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Global Share of Mobile Real-Time Bidding Ad Views By Device, Q1 2013 [CHART]

By David Erickson | May 7, 2013

In Q1 2013 that tablets accounted for 46% of mobile RTB ads viewed worldwide, compared with 54% viewed on smart phones.

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Budget Shift To Digital Marketing, April 2013 [CHART]

By David Erickson | May 7, 2013

4 in 10 global marketers around the world will be reallocating budgets to digital marketing.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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