Talking to people works, according to results from Ifbyphone’s “State of Marketing Measurement: Survey Report.” Asked to rate various marketing tools for their effectiveness in generating sales leads, respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential). In-person visits were virtually on par with inbound phone calls, with a rating average of 3.48.
It’s not surprising to see in-person visits rated so highly: in-person events have been rated most effective by B2B content marketers, and small businesses also find them to be their most effective interactions. That in-person events and inbound phone calls clearly occupy the top positions in the Ifbyphone survey suggests simply that conversations are an effective way of generating leads. Read the rest at MarketingCharts.