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Archive for May 6, 2013

Channel Effectiveness For Generating Sales Leads, April 2013 [CHART]

By David Erickson | May 6, 2013

Respondents ranked inbound phone calls highest, with a rating average of 3.4 on an 8-point scale (where 1 represents the highest potential).

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Importance Of Global Search Marketing, April 2013 [CHART]

By David Erickson | May 6, 2013

6 in 10 search marketers believe that it will be either much more (27%) or more (36%) important to rank in global search engines this year compared to last.

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B2B New Product Launch Messaging, April 2013 [TABLE]

By David Erickson | May 6, 2013

Almost 60% of respondents believe that only a minority of salespeople are delivering new product messages the way they were intended.

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Global Ad Spending Growth By Sector, 2012 [CHART]

By David Erickson | May 6, 2013

Global ad spending grew by 3.2% last year, but some sectors fared better than others.

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Luxury Marketers Who Will Increase Online Spending In 2013 [CHART]

By David Erickson | May 6, 2013

85% of luxury marketers planned to increase their digital marketing spending this year, with 72% planning to up the ante on social media specifically.

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Global Online Luxury Goods Revenues, 2009-2012 [CHART]

By David Erickson | May 6, 2013

The online personal luxury goods sector was projected to see a 25% increase in 2012, maintaining the same pace of annual growth since 2010.

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Global Luxury Goods Revenues, 2009-2012 [CHART]

By David Erickson | May 6, 2013

Total demand for luxury goods has remained very strong, with worldwide revenues estimated to have grown 10% in 2012.

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Global Media Ad Spending Share By Region, 2011-2017 [TABLE]

By David Erickson | May 6, 2013

Western Europe accounts for the third-largest share of ad spending in the world and is far ahead of fourth-place Latin America by this metric.

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Global Media Ad Spending By Region, 2011-2017 [TABLE]

By David Erickson | May 6, 2013

Growth was solid in 2012, at 5.4%, up from just 3.8% growth in 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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