QR code scanning – once the domain of the younger crowd – is becoming more evenly distributed across various age groups, according to data released by ScanBuy. The company, which says it processed a new high of 6.7 million scans via ScanLife in March, reveals that 57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier. In particular, the 45-54 (18% share, from 12%) and 55 and older (14%, from 9%) groups represent rapidly growing proportions of scanners.
During that yearlong period, the biggest drop came from the 25-34 crowd. In Q1 2013, that age bracket constituted 35% of mobile barcode scanners, but that’s now down to 25%.
While QR code scanners seem to be getting older on average, their gender split hasn’t changed that significantly. In Q1, 65% of scanners were male, which is slightly (but not drastically) down from 68% in Q1 2012. In terms of operating systems, Android remains the leader at 57% share, up from 53% a year earlier, while iOS’ share has dipped 2% points to 41%. Read the rest at MarketingCharts.