Importance Of Social Sharing To Search Visibility, April 2013 [CHART]

By David Erickson | May 2, 2013

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last, and another 49% believe it will be more important, according to results from the BrightEdge “2013 Search Marketer Survey”. None of the respondents believe social signals will decrease in importance – instead they recognize that understanding the correlation between social sharing of their pages and rank for these pages will only increase in importance, with 80% seeing this as either much more (33%) or more (47%) important this year.

A study released last year by Searchmetrics found that within the US, among 22 ranking factors identified, social signals accounted for 5 of the 6 most highly correlated with Google search results. Read the rest at MarketingCharts.

Posted in Consumer Behavior, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Social Sharing and tagged Content Optimization, Social Media Optimization