According to BabyCenter, the top reasons moms reported participating in social included connecting with other moms and friends and family, discovering information, and sharing family milestones. Ninety-two percent of social moms said they shared family milestones on Facebook. Getting advice was also an extremely popular reason moms used social media.
eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic. Read the rest at eMarketer.