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Archive for May 2, 2013

QR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]

By David Erickson | May 2, 2013

57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.

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Of Marketing Metrics & "Growth Hackers" (Yeah, You Heard Me), April 2013 [CHART]

By David Erickson | May 2, 2013

25% of marketers surveyed indicate that their team employs a growth hacker.

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eCommerce Traffic From Facebook vs. Pinterest, April 2013 [CHART]

By David Erickson | May 2, 2013

Pinterest is becoming a more influential source of social e-commerce referral traffic.

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Importance Of Social Sharing To Search Visibility, April 2013 [CHART]

By David Erickson | May 2, 2013

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.

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Channel Roles In Online Purchase Path, April 2013 [CHART]

By David Erickson | May 2, 2013

47% of revenue tracked from US accounts comes from purchases made in more than one day.

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Global Ad Spending By Medium, 2012 vs 2015 [CHART]

By David Erickson | May 2, 2013

By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.

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Travel Agency Website Traffic From Metasearch, H1 2011 & H1 2012 [CHART]

By David Erickson | May 2, 2013

Online travel agencies like Priceline and Expedia have a vested interest in metasearch, as 6% of US traffic comes to them from these types of sites.

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Growth Of Travel Search Queries, 2008-2019 [CHART]

By David Erickson | May 2, 2013

In April 2013 that total searches worldwide on Kayak will triple to 3.6 billion queries by 2019, up from 1.2 billion in 2012.

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American Mothers & Social Network Use, 2012-2017 [CHART]

By David Erickson | May 2, 2013

eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic.

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Social Sites Used By American Moms, March 2013 [CHART]

By David Erickson | May 2, 2013

Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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