May 2, 2013 - e-Strategy Trends

57% of mobile barcode scanners were aged 35 and older in Q1, up from just 41% a year earlier.

25% of marketers surveyed indicate that their team employs a growth hacker.

Pinterest is becoming a more influential source of social e-commerce referral traffic.

31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last.

47% of revenue tracked from US accounts comes from purchases made in more than one day.

By 2015, the internet should account for 23.4% of global ad spending, details Zenith Optimedia in a new forecast.

Online travel agencies like Priceline and Expedia have a vested interest in metasearch, as 6% of US traffic comes to them from these types of sites.

In April 2013 that total searches worldwide on Kayak will triple to 3.6 billion queries by 2019, up from 1.2 billion in 2012.

eMarketer expects the growth in the number of US mom social network users to slow in coming years, given how common the activity already is among this demographic.

Moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+.

Archive for May 2, 2013

QR Code Scanning By Generation, Q1 2012 vs Q1 2013 [CHART]

Of Marketing Metrics & "Growth Hackers" (Yeah, You Heard Me), April 2013 [CHART]

Global Ad Spending By Medium, 2012 vs 2015 [CHART]

Travel Agency Website Traffic From Metasearch, H1 2011 & H1 2012 [CHART]

Growth Of Travel Search Queries, 2008-2019 [CHART]