Digital video has viral potential, and advertisers are increasingly trying to tap into the social-sharing instinct among viewers. Unruly Media Inc., a video technology company, studied social shares worldwide and found that the fast-moving consumer goods and consumer products category (FMCG) made particular strides in the first quarter of 2013, capitalizing especially on Super Bowl placements and increasing the number of social video shares by 78.2% over Q4 2012.
In total, entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content. Impressively, the FMCG sector was right behind. The two industries accounted for over half of total video ad shares. Read the rest at eMarketer.