Big Data As Obstacle Or Opportunity, Q1 2013 [CHART]

Chart - Big Data As Obstacle Or Opportunity

Marketers across industries perceive Big Data as something of a blessing and a curse, according to a Q1 2013 survey of marketers worldwide from CMO Council and SAS. It found that 61% of respondents thought of Big Data as part obstacle, part opportunity. Read the rest at eMarketer.