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Archive for May 1, 2013

Big Data As Obstacle Or Opportunity, Q1 2013 [CHART]

By David Erickson | May 1, 2013

61% of respondents thought of Big Data as part obstacle, part opportunity.

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How Bank & Insurance Industries Are Using Big Data, January 2013 [CHART]

By David Erickson | May 1, 2013

Three-quarters of banking executives and 80% of those in insurance already had, or expected to have, a Big Data marketing-related project in the works.

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Attitudes Of Bank & Insurance Execs Toward Big Data, January 2013 [CHART]

By David Erickson | May 1, 2013

More than half of respondents from both sectors thought the promise of Big Data was overhyped.

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Online Activities Of Americans By Generation, December 2012 [TABLE]

By David Erickson | May 1, 2013

Online video sharing was a top internet activity among US web users, according to a December 2012 study from NetBase, especially among younger consumers.

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Time Delay For Sharing Online Branded Videos, 2012 [TABLE]

By David Erickson | May 1, 2013

10% of total shares occurred on the second day after debut, the apparent high point for video ad sharing.

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Online Social Video Ads Shared Worldwide By Industry, Q1 2013 [CHART]

By David Erickson | May 1, 2013

Entertainment garnered the most social video shares in Q1 2013, which is unsurprising given the adeptness of the industry at creating video content.

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Global Bot Traffic, Q3 2012 – Q1 2013 [CHART]

By David Erickson | May 1, 2013

Bot traffic is up again in Q1, even after a spike in Q4.

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Online Video Ad Views, December 2011 – March 2013 [CHART]

By David Erickson | May 1, 2013

Online video ad views jumped to a record high of 13.2 billion in March, up about 33% month-over-month.

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Top Inbound Marketing Challenges, April 2013 [CHART]

By David Erickson | May 1, 2013

41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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