US Online Coupon Users, 2011-2015 [CHART]

By David Erickson | April 30, 2013

While print coupons still rule the day, digital coupons have caught on as a mainstream activity. eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014. Read the rest at eMarketer.

Posted in Consumer Behavior, Online Behavior and tagged Coupons, eTailing, Online Coupons, Retail Marketing