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CPG Mobile Ad Post-Click Actions, 2012 [TABLE]

By David Erickson | April 30, 2013

Table - CPG Mobile Ad Post-Click Actions

Based on their growing sophistication in the mobile ad space, CPG advertisers are becoming more adept at burgeoning mobile tactics like mobile video advertising, mobile social media and location-based mobile ads. Millennial and comScore also noted the calls-to-action embedded in mobile ads. Mobile actions vary but commonly direct users to watch a video or visit the brand’s social media page. In fact, 44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers. Moreover, 34% of CPG mobile advertisers used some sort of social media post-click action, compared with only 18% of all advertisers. Read the rest at eMarketer.

Posted in Advertising, Consumer Behavior, eCommerce, Email Marketing, Local Internet Marketing, Mobile Advertising, Mobile Behavior, Mobile Marketing, Mobile Search, Online Behavior, Search Engine Marketing, Search Engine Optimization, Social Media Marketing, Video Marketing and tagged CPG Marketing, eTailing, mCommerce, Mobile Apps, Mobile Email, Mobile Marketing, Mobile Social, Mobile Video, Retail Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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