American Mobile Coupon Growth, 2011-2015 [CHART]

Chart - American Mobile Coupon Growth

Over time—and as smartphone penetration widens—people who use digital coupons will increasingly tend to be users of mobile coupons as well. eMarketer estimates that nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015. Read the rest at eMarketer.