Archive for April 30, 2013
Interest In Geo-Targeted Coupons, April 2013 [CHART]
20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.
Read MoreGen Xers' Generational Identification, April 2013 [CHART]
Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation.
Read MoreLocal TV Ad Revenues, 2006-2017 [CHART]
Political advertising fueled a 13% increase in local TV ad revenues last year, to $20.8 billion.
Read MoreCPG Mobile Ad Post-Click Actions, 2012 [TABLE]
44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.
Read MorePrimary Goals Of CPG Mobile Advertising, 2012 [TABLE]
When compared with all advertisers, 46% of consumer goods campaigns worldwide in 2012 focused on brand awareness.
Read MoreTop Mobile Shopping App Features, December 2012 [CHART]
Smart phone and tablet users said money-saving offers were the most important characteristics of apps.
Read MoreAmerican Mobile Coupon Growth, 2011-2015 [CHART]
Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.
Read MoreUS Online Coupon Users, 2011-2015 [CHART]
eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.
Read MoreMarketing Effectiveness By Channel, April 2013 [TABLE]
Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.
Read MoreLead Generation & Conversions By Channel, April 2013 [CHART]
27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).
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