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Archive for April 30, 2013

Interest In Geo-Targeted Coupons, April 2013 [CHART]

By David Erickson | April 30, 2013

20% of smart phone owners surveyed have visited a store after receiving notification that specials, coupons, or deals were available nearby.

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Gen Xers' Generational Identification, April 2013 [CHART]

By David Erickson | April 30, 2013

Asked which generation they relate most to, only 41% of Gen Xers (born between 1965 and 1976) identified their own generation.

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Local TV Ad Revenues, 2006-2017 [CHART]

By David Erickson | April 30, 2013

Political advertising fueled a 13% increase in local TV ad revenues last year, to $20.8 billion.

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CPG Mobile Ad Post-Click Actions, 2012 [TABLE]

By David Erickson | April 30, 2013

44% of CPG advertisers implemented video as a post-click campaign action, compared with only 16% of all advertisers.

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Primary Goals Of CPG Mobile Advertising, 2012 [TABLE]

By David Erickson | April 30, 2013

When compared with all advertisers, 46% of consumer goods campaigns worldwide in 2012 focused on brand awareness.

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Top Mobile Shopping App Features, December 2012 [CHART]

By David Erickson | April 30, 2013

Smart phone and tablet users said money-saving offers were the most important characteristics of apps.

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American Mobile Coupon Growth, 2011-2015 [CHART]

By David Erickson | April 30, 2013

Nearly half of US adults who use digital coupons will use the mobile variety by the end of this year, with the number climbing to six in 10 by 2015.

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US Online Coupon Users, 2011-2015 [CHART]

By David Erickson | April 30, 2013

eMarketer estimates that 96.6 million US adults will be digital coupon users by the end of this year, with the figure expected to top 100 million in 2014.

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Marketing Effectiveness By Channel, April 2013 [TABLE]

By David Erickson | April 30, 2013

Of the 11 channels identified, email marketing ranks 3rd in current importance and 5th in return on investment, but only 8th in budget allocation.

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Lead Generation & Conversions By Channel, April 2013 [CHART]

By David Erickson | April 30, 2013

27% of marketers report below-average costs per lead (CPLs) for both email marketing and social media, with SEO and blogs close behind (25% and 24%, respectively).

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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