The Costs Women Assign To Revealing Their Location To Retailers, April 2013 [CHART]
What would it take to get smartphone-toting women shoppers to share their location? A $25 in-store credit would do the job for 83%, according to results from a study of the apparel shopping behaviors and preferences of 1,000 smartphone-owning women, commissioned by Swirl and conducted by ResearchNow. But for almost half of these women, a $5 in-store credit would suffice, though a $1 credit would only entice 20%. The study also indicates that about 6 in 10 would fork over their location info in exchange for a gift with their purchase, one-quarter would do so for early access to new styles, and about 1 in 5 for personalized style recommendations.
Overall, half of the women surveyed would volunteer their phone’s location or other personal information in return for more personalized offers. In fact, separate results from the survey indicate that 58% of respondents would be “thrilled if they received a personalized offer on their smartphone while in-store.” Read the rest at MarketingCharts.