Senior executives around the world are ratcheting up their use of mobile devices, find Doremus and the Financial Times in their annual “Decision Dynamics” survey. Tablet adoption in particular has jumped, doubling in a year to 6 in 10 respondents, with use growing across all age groups. Tablet users appear more likely to engage in a variety of activities than smartphone users: for example, shopping is far more prevalent among tablet than smartphone users (65% vs. 24%). Not too surprisingly, though, use of QR codes is higher on smartphones than tablets (22% vs. 8%).
Aside from shopping, watching movies and video is far more common among tablet (54%) than smartphone (15%) users, according to the survey, although the gap is narrower for use of social media (49% and 37%, respectively).
Tablets and smartphones share the same top activities, though. Global execs report that checking the news (83% tablets; 70% smartphones); searching the web (81% tablets; 69% smartphones); and visiting websites (78% tablets; 69% smartphones) are their most common activities on each device. Read the rest at MarketingCharts.