In 2011-2012, only about 1 in every 10 new CPG brands – of which there were almost 1,900 – managed to to meet the “stringent, industry-recognized benchmarks of exceptional first-year sales success required to achieve 2012 New Product Pacesetter status,” reveals Information Resources, Inc. (IRI) in a recent study. Those 200 top-selling launches each achieved more than $13 million in first-year sales, with an individual average of $39.5 million. Among food and beverage brands, Dannon Oikos topped the list with almost $284 million in total year-one multi-outlet dollar sales.
Starbucks K-Cups ($198.9 million) and Bud Light Platinum ($162.2 million) followed.
Among non-food brands, Allegra topped the list by a wide margin, coming in at $342.6 million in first-year dollar sales, with second-placed Colgate Optic White trailing with $141.1 million in sales. Read the rest at MarketingCharts.